Our Story

We provide hydration solutions that help inspire healthier lives, healthier communities, and a healthier planet.

Our Purpose

Inspiring Healthier Lives with Water Your Way.

A consistently-delivered product, service, and experience ecosystem that meets and exceeds customer water needs and expectations for loyalty and growth over the long term.

Water Your Way
Customer for Life Promise
Innovation & Scale

Our History

While Primo’s (formerly Cott) history dates back to the early 1920s, we have completely transformed our business over the last five+ years and can proudly say that present-day Primo is a pure-play water company with a significantly improved business profile positioned to benefit from sustained growth expected in the bottled water industry.

Our Vision

Water is more than half of our physical make-up and is a huge part of every single day of our entire life. It’s with us on the nightstand when we close our eyes. It’s our go-to the moment we open them back up. It washes down the meal, satiates the road trip, and gets us through the race. Whatever life brings, our thirst for water is right there with it.

Primo has your entire life’s water-well-being covered: At home. At the office. On the road. And flowing on and on and on.

Life needs water. Make it Primo.

Every Drop Counts

We are committed to promoting environmental sustainability, responsible sourcing, waste reduction, recycling, and efficient transport. Do what is right – for our people and our planet

Water is Essential to Our Lives

Water helps nearly every part of the human body function efficiently. Considering that our bodies are up to 60% water*, it is important to understand water’s role in healthy lifestyles.